G-Shock: A Book About Casio’s Indestructible Watch

G-Shock is essentially a detailed account of a watch that redefined toughness. Beginning as Kikuo Ibe’s vision of an unbreakable watch, G-SHOCK evolved over 200 prototypes into an iconic, shock-resistant timepiece. The G-Shock brand was born in an era of delicate watches and became a symbol of durability and versatility, appealing to everyone from pro-athletes to musicians and fashion icons.

This book chronicles its 40-year journey, spotlighting technological advancements, brand collaborations, and its deep-rooted presence across fashion, sports, and music spheres. Featuring exclusive interviews, behind-the-scenes peeks from its Japanese HQ, and insights into partnerships with figures like Kid Cudi and brands like Supreme, G-Shock is a must-have book for watch enthusiasts and design lovers.

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